|
|
Engaging the media
|
|
| Author(s) | Vanessa Vasques, Highway Africa. |
| Overview | The aim of this material is to provide organizations with tools in learning about and engaging with the media. We often blame the media for not covering an issue or for covering issues in specific ways, but do we ever take the time to learn how they operate and how we can communicate with them better? By taking the time to learn about the media and how to communicate with the media, we not only gain a powerful ally, but so do the media. |
| Materials |
|
| Commissioned by: | APC |
|
|
|
